The Challenge
Currently CBD is widely misunderstood. A lack of awareness of the mental and physical benefits of CBD prevents people from understanding what it can do for anti-inflammation, pain relief, anxiety, and much more.
Cannabis was used medically for thousands of years throughout the world. Despite the advice from experienced medical practitioners at the time, many countries outlawed it in the early 1900s due to social, racial and political reasons.
CBD, a natural, non-intoxicating extract from cannabis plants, has been legal in the UK since 2017. This was followed by the legalisation of medical cannabis products in 2018. But both still aren’t available on the NHS.
It means people are missing out on life-changing health and wellness benefits that CBD can offer. Families of children with epilepsy pay thousands of pounds for medical cannabis treatments every month to calm down their seizures.
The industry is working hard to search for medical verification and consumer data to support CBD claims. But clinical trials take many years to complete.
That means the market is flooded with low-quality CBD products, confusing labelling and inaccurate information. Often, there is no traceability on where the CBD product is sourced from, containing untrustworthy levels of CBD and THC.
